GorillaSpot's mashup application enables brands to enhance their social marketing presence by providing a platform that allows their content to be used to create and share personalized videos.

The mashup platform offers content publishers and brand advertisers the opportunity to reach audiences on the social web by providing innovative and easy-to-use tools that allow users to interact and create personalized videos using rights-cleared media assets. The platforms also provides a new level of social media participation by inviting audiences into the creative process and harnessing the power of the user-generated generation, giving them the ability to create and share their videos with friends via email and social networking websites. The mashup platform is fully customizable and is a turn-key solution that can be designed to seamlessly integrate into a brand promotion or marketing campaign. The application is designed to maintain and protect the integrity of brand assets, while providing an engaging and entertaining experience for the user.